As a digital marketer, whenever I meet a new client, one of the questions that I get asked the most is, “Do we even need SEO?”
For most people, SEO translates to some technical mumbo jumbo that is created by digital marketing agencies to extort from businesses. They don’t see it as one of the most essential tools that we have in our arsenal, when it comes to promoting a website.
In these situations, I like to tell my clients to think of SEO as a translator- it translates our website to search engines in a language that they understand. Only when we speak their language, the search engines understand what our website is about, and eventually showcase them in front of potential customers.
If the search engine is unable to understand what your website is about, it might cause you to lose out on a high volume of potential business, especially in the current times, when most people turn to Google and other search engines when they are looking for something.
To make my point further, here is a list of the TOP 5 reasons why you need to get started on SEO for your business NOW.
- Credibility: People turn to search engines because they trust search engines to sift through the pile of information available on the web and return with the results which are most relevant. When the search engines bring your website to them on the first page, it builds their trust in your website AND your brand as well.
- Shows your page to people who are already looking for you: Google doesn’t share its search volume data. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year.The average person conducts between three and four searches each day. That means we can easily assume that every time a person needs to buy something. They search it on google first. And Google happens to have your website on the first page offering the exact thing that you are looking for. What happens next should be obvious- a potential sale.
- Is free of cost: You don’t have to pay anything to do SEO on your website like paid ads and other campaigns, making it all the more lucrative, and one of the highest drivers of your marketing ROI.
- Receives 90% more clicks than PPC: SEO and PPC (pay-per-click or paid ads) are like the fabled tortoise and hare. SEO is like the tortoise- it slowly and steadily builds your page quality and domain authority, and you will see results after 4-5 months of deliberate optimizing. On the other hand, PPC is like the hare- you will see results almost instantly. But it will cost you, and it will stop the moment you stop paying- a short term win.
- Measurable: SEO is measurable- you can measure your conversions and the source of those conversions. You can also monitor your website rankings and organic traffic. By using the right tools or with help from our team, you will be able to measure which search keywords are the most valuable to your business, and what are the best tags and titles.
If you are a small business, or an established business without a digital presence, SEO is the first thing you need to do while creating your website and social pages, before investing in any form of paid campaigns, despite what anyone might suggest.
Yes, it a relatively slow process and the results take their own sweet time to show, but done well, SEO will reap you benefits in the long run. If you want to hear about it in more detail, feel free to contact us.
