And how to use them to create a compelling social media presence
With social media networks growing to enormous proportions in the 2 decades of their existence, it has become a necessity to have a presence to stay relevant, especially of you are a business owner. However, that also means that besides having a good service/ product to offer, it is equally important to market it well to avoid getting lost in a sea of information.
There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook. The trend is similar on other social media platforms, though the target audiences are different.
Thus it becomes critical to not only have a presence online, but to ensure you have gripping, attractive content on the pages created as a result. However, it is easier said than done. Creating compelling content requires commitment, continuity and creativity- the 3Cs- like we at aasmah like to call them. But then again, like in every other thing, there are “hacks” for this too. In this post, we will share with you the 5 easiest content categories which are guaranteed to bring you traffic and “viral” potential.
List posts
Our brains are naturally attuned to processing information in lists, and list content has always shown to perform well as you are providing condensed information to the customer at a single source. It also helps that the customer happens to be looking for information on the subject, hence coming across your page. List posts work best with describing words like “Top 10”, “Best 5”, “24 New”, etc.
How-to posts
How-to articles are a favourite of the netizens, and this content type even has its own dedicated sites. “How-to”–related searches also represent a major segment of search-query volume which also means that pages within this category also qualify for higher visibility on search engines. One reason for their popularity might also be the fact that these posts aim to answer a query, or seek to solve a problem. Thus these posts perform exceedingly well on social media.
Behind-the-scenes
Behind-the-scenes or culture posts are also a popular format of content these days. A culture post is an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky, or an article about how your business does something a certain way. You could also show photos or videos of your products being manufactured or sourced.
Personal Experience Posts
To find potential topics, reflect on your experiences, mistakes, doubts, realizations and successes. This will provide a humane dimension to your business – a story of trials and errors. Such posts can help you build trust and grow your credibility. It can also show your authentic, vulnerable side and encourage customers or clients to connect with you on a more profound level.
Hack Posts
Aside from sharing an entire “How to” post giving in-depth tips and advice, you can share a few tips that you think are the MOST important and relevant to your line of work. Sharing a simple tidbit is an easy way to share valuable information with your audience.
These 5 categories should be enough to get you started. But remember, any content category is only as good as the content within. Make sure your work is original, unique to your brand, and gives an insight to your business and work ethic.
If you still feel short of ideas, and feel like that social media calendar is yelling at you to bring in more variety, we are soon planning on releasing an exhaustive list of content ideas that you may use.
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