Digital Marketing has brought to us many new concepts and tools, given its disruptive nature. And while most of these concepts are starkly different from the kind of marketing we had been accustomed to, it also gave a fresh face to some of the existing ones. Strategic Content Marketing or simply put Content Marketing has been around from Jurassic times, and yet, many seem to not completely understand its importance.
Every marketer knows that good copywriting can be the difference between a sale and no sale. The challenge lies in convincing the customer that they need your product using the least amount of words. Moreover, the words need to be concise, clear and specific to be able to get through to today’s attention deficit audience that is constantly distracted with the barrage of information thrown at them.
So how is Strategic Content Marketing different from the Traditional Content Marketing?
Targets a niche audience
Content Marketing caters to a niche audience, creating content highly relevant to them, after thorough research and A/B testing whereas in traditional marketing, content is created for a broader audience
Gives valuable information
Strategically created content gives valuable information/ educates its audience in the form of blogposts, trivia and infographics. While traditionally the content was made mostly with intent to entertain/ increase brand recall, and added little to no value.
More accessible
Content is nowadays available on platforms where it is more accessible to the users, and they can interact (like, share, comment) with it. In contrast, traditional platforms were mostly unavailable to the audience for feedback/ queries.
Non-disruptive
Marketing content on traditional media has always been an undesirable component of users’ viewing/ listening experience, e.g. TV, radio ads are usually a disruption from the users’ primary activity. However, content placed via Content Marketing is well targeted, hence reaches only the users that have expressed interest in the content either directly or indirectly.
